A selection of the content types we produce — across industries, formats, and briefs. All samples are representative of our standard output: AI-assisted, human-edited, and optimised for search.
SEO ArticleSaaS / Technology
2,200 words
Best AI Writing Tools for Content Teams: What to Look For
A guide to evaluating AI writing tools for content teams — covering what to look for across research, outlining, first-draft production, SEO optimisation, and brand voice. Includes a comparison of AI versus human writer strengths and a practical framework for choosing the right platform for your workflow.
What this demonstrates
Targets a high-volume informational keyword with strong commercial intent
Structured with H2/H3 hierarchy covering research, SEO, brand voice, and common mistakes
Includes FAQ section for long-tail query coverage
Illustrative portfolio sample — produced by ContentSaviour to demonstrate SEO content writing approach.
Why Most Financial Brands Publish Content Nobody Reads
The financial services sector produces enormous volumes of content. Most of it is ignored. This piece examines the structural reasons why — from compliance-driven caution to a fundamental misunderstanding of what audiences actually want from financial brands — and what a different approach looks like.
What this demonstrates
Opinion-led format designed to build brand authority and earn shares
Avoids regulatory overreach while still making a clear, credible argument
Written in a voice that's direct and human without being informal
Illustrative portfolio sample — produced by ContentSaviour to demonstrate thought-leadership content for financial services.
A full homepage and three service page rewrites for a mid-size management consultancy. The brief was to move away from generic 'we help businesses grow' language toward specific, credible copy that reflected the firm's actual methodology and client outcomes.
What this demonstrates
Repositioned the firm's value proposition around a specific client problem
Service pages structured to support both organic search and direct sales conversations
Tone: authoritative and direct, without jargon or corporate filler
Illustrative portfolio sample — produced by ContentSaviour to demonstrate website copywriting for professional services and B2B brands.
How to Choose a Standing Desk: What the Specs Actually Mean
Standing desk buying guides tend to be either too thin to be useful or too technical to be readable. This piece targets mid-funnel buyers who've done initial research and need help making a final decision — covering the specs that matter, the ones that don't, and what to look for at different price points.
What this demonstrates
Mid-funnel keyword targeting — high purchase intent, lower competition than head terms
Structured to support both organic discovery and on-site conversion
Includes a comparison framework buyers can apply to any product
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Blog ArticleHR / Recruitment
1,400 words
The Hidden Cost of a Bad Job Advert
Most companies treat job adverts as a formality. This article makes the case that a poorly written job advert is an active business problem — increasing time-to-hire, reducing application quality, and signalling something unflattering about the organisation to candidates who are evaluating multiple options.
What this demonstrates
Practical, evidence-based argument with a clear business case
Designed to rank for 'job advert writing' and related terms
Ends with a natural, non-pushy transition to a related service
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Content StrategyLegal Services
Strategy document + 18 content briefs
12-Month Content Strategy — Employment Law Firm
A full content strategy for a regional employment law firm looking to grow organic visibility in a competitive local market. The engagement covered keyword research, competitor gap analysis, a topic cluster structure across four practice areas, and a prioritised publishing roadmap with brief templates.
What this demonstrates
Identified 40+ keyword opportunities across informational and commercial intent
Topic cluster structure built around four core practice areas
Roadmap prioritised by search volume, competition, and business value
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Website CopyHealth & Wellness
900 words
Landing Page Copy — Online Therapy Platform
Campaign landing page copy for a digital therapy platform targeting adults experiencing work-related stress and burnout. The brief required a careful balance: empathetic and human in tone, while still being clear about the service, the process, and the next step.
What this demonstrates
Tone calibrated for a sensitive subject — warm, clear, and non-clinical
Structured to reduce friction and move readers toward a single CTA
Meta copy and headline variants included for A/B testing
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SEO ArticleB2B / Agency
2,400 words
What Does a Content Marketing Agency Actually Do?
A high-volume informational article targeting businesses researching content marketing services. The piece explains what a content marketing agency does, how engagements typically work, what to look for when choosing one, and the questions worth asking before signing a contract.
What this demonstrates
Targets a competitive head term with strong commercial intent
Structured to rank and to convert — useful for readers at multiple stages of the buying journey
Includes an FAQ section targeting related long-tail queries
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Our process
How we approach every brief
01
Research first
We start with keyword and search intent research, not a blank page. Every piece has a clear target before writing begins.
02
AI-assisted drafting
We use AI to accelerate research and first-draft production — reducing turnaround time without reducing quality.
03
Human editing
Every draft is reviewed and refined by an experienced writer. We check for accuracy, tone, readability, and SEO alignment before delivery.
04
Delivered ready to publish
You receive a complete piece with meta copy, internal linking notes, and any structural recommendations — ready to go live.
Want to see a sample relevant to your industry?
Tell us what you need and we'll share the most relevant examples from our portfolio — or produce a short paid sample piece so you can evaluate the quality and approach before committing to a larger project.
